Breadfruit is closing down.

Hi, it's Auja, the founder of Breadfruit. Closing down is probably one of the most difficult decisions any founder has to make, and I'm sad to say Breadfruit will be shutting its doors today (November 6, 2023).

Thank you so much - sincerely, deeply - to all of the wonderful brands, creators, and community members who supported us over the last few years. From the OGs who were with us when we were Beautyocracy, to the new faces that signed up when we became Breadfruit.

Current community members - both brand partners and creators - will receive an email about what to expect next.

If you signed up for our waitlist, thank you from the bottom of our hearts ❤️. We're incredibly sad we didn't have the chance to bring you into the platform!

Know that my passion for building better spaces for people of color hasn't changed. If you want to see what I'm up to and what I'm doing next, follow me on IG.